About Us
PickleStar Entertainment is a Tony-nominated company devoted to funding artful, elevated entertainment for stage and screen. Founded by Andrea Reiser, Zack Reiser, and Benjamin Reiser, PickleStar brings a multigenerational perspective to identifying and funding projects that resonate across generations and balance artistic quality with commercial promise.
Since our founding in 2018, our theatrical productions have received more than 100 Tony Award® nominations and 41 wins. We’ve expanded into film with the same conviction: when artistry and storytelling ignite, extraordinary things happen.

I’ve always been captivated by storytelling that stirs the soul — the swell of a melody that touches the heart, the majesty of a panorama unfolding before the eyes, a flash of truth that catches the breath, an eloquent silence that says everything words cannot. Theatre and film have been woven into my life for as long as I can remember, sparking moments that move me, challenge me, and linger long after the lights come up.
When I founded PickleStar Entertainment, it felt like a natural extension of that lifelong love — a way to champion stories that are at once artful and accessible, imaginative and intelligent. I approach every project with equal parts heart and discernment, asking not just “Is it beautiful?” but “Will it connect?”
Working alongside two of my four sons has made this journey even more meaningful. Together, we seek projects that resonate across generations — entertainment that’s sophisticated, relevant, and promising both artistically and commercially.
Beyond my producing work, I serve on the Board of The New York Pops, supporting its mission to bring music education to New York City public-school students. A graduate of Boston University, I’m a three-time Tony Award® nominee, a member of The Broadway League, and the author of three published books.

I grew up on a steady diet of Broadway shows, but it wasn’t until I saw the 2013 revival of “Pippin” as a teenager that I was really bitten by the theatre bug.
While getting my undergraduate degree in advertising from Boston University, I interned for a year at the American Repertory Theater, and when I moved to New York to pursue my Masters in Integrated Marketing at New York University, I continued my part-time work in the industry. I got to see the ins and outs of Broadway in a variety of capacities including marketing at Marathon Digital and The Rodgers & Hammerstein Organization, group ticket sales at Davenport Theatrical Enterprises, front-of-house duties at “Harry Potter and the Cursed Child” at the Lyric Theatre, and merchandise sales at several Broadway and off-Broadway theatres.
Currently, in addition to consulting for PickleStar Theatricals, I am the owner and founder of Neon Lights Digital Media, a boutique social media agency specializing in clients in theatre and the arts. Previously I was the Account Coordinator at Marathon Digital and the site manager for Did They Like It?.

My first Broadway show—at the age of four—was “Beauty and the Beast” and I’ve been a passionate theatre fan ever since, expanding my knowledge of the industry whenever possible.
As an undergrad at Georgetown University, I interned at The Kennedy Center, and my senior thesis focused on the impact of the musical “Hamilton” on the legacy and memory of Eliza Hamilton, Alexander’s wife. While pursuing my J.D. at Fordham University School of Law, I interned in the theatre and entertainment industries at such organizations as Disney Theatrical Group, Lincoln Center, and Concord Music, as well as at several prominent entertainment law firms in Manhattan. I’m also a published law journal author in the area of intellectual property, media, and entertainment law, having written an article on the fair use doctrine as it relates to the commercial theatre industry. In addition, I hold an M.B.A. degree from the University of Miami Herbert Business School, where I focused on finance and investments.
Outside of PickleStar, I am a financial advisor at J.P. Morgan Wealth Management.













